It had to happen eventually, and today it did. We now have official confirmation that facebook has overtaken google in terms of web visits according to data analysts Hitwise. Facebook recorded a year on year increase of traffic of 185%, and from March 7th to March 13th, was to most visited site in the US, accounting for 7.08% marketshare web visits.

The significance of this cannot be underestimated. Where once SEO was concentrated on getting good rankings in google, it is now becoming apparent that to improve your website traffic, you need to consider facebook as a major source of traffic leads.