SEO can be a funny old game at times. Sometimes your site gets high rankings for unintended phrases. Take for example 'Grimsby Weight Loss Surgery' - this site is in the top 5 on the first page of goole, even though the site has little to do with weight loss surgery. The reason it comes so high is that there was a sponsored link for www.surgicalweightloss.co.uk which used to be an SEO client, however, despite getting to the top of google for phrases such as 'Manchester Weight Loss Surgery' and 'Gastric Band Manchester' - they have decided to cancel the SEO contract. This means that the number of sponsored sites in the footer of each page is lower, and therefore, each link will have more linkjuice associated with it - which will help with the SEO fo the other clients.