Type SEO Grimsby into google and you will now see that this site is ranked number 2 out of 34,000 results. Not bad. Put the phrase the other way round - ie Grimsby SEO and it ranks number 3. Not sure why one ranks higher than the other since i've taken care to use the two phrases interchangeably. Could be external link text, or the fast that approved Index that is currently number 1 for Grimsby SEO is ranked 6 for SEO grimaby. Just goes to show that you can't be number 1 for every combination of your search phrase. You need to pick your targeted keywords based on the best KEI (keyword effectiveness index) and conversion rates.