In-page analytics is a great feature of google analytics that shows you what links your visitors are clicking on most. Todays data from my site looks like this:

(click to see larger image)

Looking at the ratio of links on the top navigation, it appears the most popular links are for the Games section and the Scripts section. This supports data from the content reports and the referral keyword reports that indicate that the games pages and the scripts database are the most popular areas of the site.

In page analytics is a great tool for measuring the efficacy of banner adverts, link bait, salient linking or targeted linking.