Last november, Google announced that it will be rolling out support for breadcrumbs in search results. In case you don't know what breadcrumbs are, they are hierarchical links that organise information and allows you to back up to the more generic categories eg: Menswear > Knitwear > Egan . The term 'breadcrumbs' comes from Hansel and Gretel, in which the children lay a trail of breadcrumbs into the forest so that they do not get lost.

According to SEO Analyst Cris Crumb (no pun intended) - "What this means for webmasters is that if you can get your breadcrumbs into Google's results, you essentially have more links on the results page. You have a separate link for each page in the breadcrumb trail"

Google recently published a video on the best practices for indicating breadcrumbs: