New Ecom website for Betty Black

26 September 2016

New Ecom website for Betty Black

Just launched a new website for www.bettyblack.co.uk. This online shop offers vintage lingerie and underwear, including spiral steel boned corsets, seamed stockings, and retro style shapewear.  The logo was inspired by vintage tattoo designs, conjuring up the spirit of rebellion and freedom, and the colours were selected to evoke a strong but feminine feel.

Stock photography was used for the pinup style imagery, popular in the 1940s in keeping with the vintage look of the product range.The payment system is currently using Paypal hosted payments, but later, I plan to upgrade to a paypal pro account and add a credit card payment page on the website itself.

The shop's ecom system itself is built using the Blackbox Ecommerce v4 engine (which I also developed) and the fully responsive design is compatible with all devices. 

SEO is important for the website, so the product listings use dynamically generated metatags, and I am currently experimenting with using Google Rich Cards for the product information pages.